Lancôme Marketing Plan Essay

I. Executive summaryLancme is preparing to launch a impudent anti-aging charm out concluding the perfect result of 10 years exploring in lab and be recommended as A miracle elixir exists, the Absolue LExtrait, in Vietnam decorative merchandise. Our harvest-feast offers a competitively unique combination of the in vogue(p) pass on technology in dermal fore cells and great debaucher effects by and by examination and launching in other countries. We argon luffing specific departments in the consumer and taking benefits of opportunities indicated by the huge guide for beauty in such a dynamic frugal. The primary securities indus disciplineing objective is to achieve first base-year Vietnam gross revenue of 10,000 units. The primary financial objectives ar to achieve first-year sales r play shoreues of $3.5 million and break even early in the second year.II. Current grocery situationLancme is founded in 1935 by Armand Petitjean in France. From the outgrowth till n ow, Lancme has brought beauty for women in 160 countries worldwide through with(predicate) 28.000 retailers and stores all everywhere the world. After pull ining a large substance of market shares in European market and become a market leadershiper, Lancme turns the target into Asia, and Vietnam in special. Penetrating in Vietnam in 2006 through the single retailer channel- Parkson, Lancme has gained a genuine aggregate of market share and has occupied a self-coloured commit in the eye of the upper- class.However, we also pretend to compete with few strong send names in cosmetic or so(predicate) pricing and gaining nodes loyalty such as Clinique which is the pi peerlesser in dermatologist- break offed cosmetic brand. Exploring that more or less of Vietnamese women (about 75%) care much more about shinnycare than filmup, the newest resultion which is in the expansion of the premium ABSOLUE channel Lancmes Absolue Lextrait, leave behind be about to launch into Vietnam market and possess a strong advant come along to differentiate from other competitions.1. market commit descriptionMethod Concentrated merchandisingAbsolue LExtrait is a new- launched and opulence mathematical decease, therefore concentrated marketing succor the bon ton gain a strong market position. Table 1 Segment Needs and Corresponding Features/Benefits of LExtrait Cream Target Market client need Corresponding possess/ benefit Upper- class women A cream can slow down and push back the aging process.A therapy can bring them back to the confident and youth like they were beforehand. blush wine stem cells extracted from the Lancme Rose are claimed to be clear of stimulating humans dermal stem cells. The mandate volition alsocontain Proxylane, a proprietary anti-aging active ingredient of LOral.2. harvest ReviewAbsolue Lextrait is the in vogue(p) anti-aging cream of Lancme as come up as the first crossway to feature a senior soaring concentration of a kind of native cells-rose stem cell. Rose stem cells is tell to be extracted from the Lancme Rose- a species specifically created for Lancme in 1973 and resisting various environmental aggressions (c sure-enough(a), insects). It is claimed to be capable of stimulating human dermal stem cells. Each 50 ml jar of formula is claimed to contain 2 million rose stem cells. Apart from the rose stem cells, the formula impart also contain Proxylane, a proprietary anti-aging active ingredient of LOral. The jar is sold with a massage beam of light the massage petal applicant developed with the Lancme Institute. It is claimed to alternate hot and cold effects for stimulating the jumble to invigorate it, activating microcirculation and promoting a better penetration of the formulas active ingredients.As a global anti-aging formula, it is claimed to concur a significant efficiency on the seven major signs of aging say by Lancme to be Forehead purses Frown discoers Crows feet Under-ey e wrinkles Nasolabial fold Wrinkles around the mouth Facial slackening*The examination and trial processThe formula has been tested on 42 women, half of them having sensitive skin. Results were ob armed serviced afterwards 11 weeks. This is quite unusual, since roughly of skincare products are tested on a 4 week basis. This is a trick to chance better results to claim the longer you habit a product, the better are the results. Since its creation, Absolue has al airs extended the limits of science and creativity to incarnate a quintessential and aristocratic femininity wizard that is full of grace, sophistication and elegance. More than luxury, this is an inspiring philosophy for the intimately demanding women in the world.3. Competitive ReviewRecently, beca using up Vietnams economic has a great development and living archetype is gradually increasing, the needs to be beauty and health caring are rising rapidly. Because of the working pressure and environment pollution, wo men nowadays see wrinkle faster and faster. With these reasons, the anti-aging cosmetic market is really potential.Key competitors include the following* Cle De Peau A Japanese brand which was only established for the last 30 years.+ crossway having knowledge about the Neuro sputter Theory Skin has a brain of its own and the disc everywherey of the leukemia meshwork of the skin, it can be said that Cle De Peau anti-aging products are the most effective and better-seller anti-aging product in Vietnam at the moment.+ squiffy Potential to be the most understanding Vietnameses skin (a Asia brand) A clean operation annals High customer loyalty go on technology+ failing The most expensive product Small distribution channel* Este laudator This America brand entered Vietnam only for 7 years (since summer 2005) but it already has a unchanging position in the cosmetic market with a well-off distribution channel (2 stores in capital of Vietnam and other 4 in Ho chi Minh City).+ re sult applied the exclusive DNA technology, the anti-aging series of Este Lauder have a superior position which gains over 70 global awards andover 20 global certificates.+ Strong Este Lauder is a company with bright and long news report which creates a trustful strong famous global brand. The advantage of continuously improving technology genius products Convenient store in beauty places Wonderful employees and services+ Weakness Scandal of models representing as the brass instrument of Este Lauder (Carolyn Murphy, etc.) Be doubted of using child-labors The CEO is doubted of poor executive ability which leads to the impaired of this brand.* Clinique A brand developed by dermatologists of Este Lauder Company but unlike Este Lauder, Clinique already appeared in Vietnam from 2001 and having a larger distribution channel (9 official stores in the 3 biggest cities of Vietnam Hanoi, Haiphong, Ho chi Minh City)+ Product Clinique products can be suitable for every skins kind with its natural origins cosmetics.+ Strong Reputation brand in over 130 countries Developed by dermatologists Being a superior in online business, which even has a tracking and advising system for customers All products have been Allergy Tested and speed of light% Fragrance Free. The first one who approached Vietnamese customers Reasonable price Large distribution channel+ Weakness Average skin care product quality* Kanebo Officially appeared in Vietnam in 2003 through undivided Distributors Trade Co., Ltd. L & K. This Japanese brand already has 9 official showrooms in Vietnam (2 in Hanoi, 1 in Haiphong and other 3 in Ho Chi Minh City).+ Product correspond to Kanebo theory of the social organization of skin, the Adhesive Technology is the way to have an excellence skin.+ Strong Over 110 years history brand which already presented in 51 countries. Finding out Rhodomyrtus Tomentosa essences which have oxidation activity that help re realise DNA Large distribution channel+ Weakness Accou nts scandal Still be a quite small brand in global market* attend to xach tay Not really a specific brand, Hang xach tay is a new trend in commodity trading in Vietnam nowadays. Hang xach tay operations base on the products which flight attendants or pilots or even shop owners acquaintances brought back after each time they went abroad.+ Product Diversified brand names, products, origins and quality. In Hanoi, Hang xach tay has a venue at the Aviation Street (Nguyn Sn St.)+ Strong Having stores in every cities and provinces of Vietnam Having many online retailers level price than official distributors of brands because the shop owners do not have to pay the tariffs and other non-tariff fees.+ Weakness indecipherable origin (can be fake) A large amount of Hang xach tay is almost out-of-date or old fashion products.Despite this strong competition, Lancme can carve out a definite image and gain recognition among the targeted segments. Lancmes Absolue LExtrait is considered as a magi cal product which is produced by the most advanced and unique technology in the world nowadays. It is a breakthrough after 10 years hard-hitting and developing from Lancme, a famous reputation brand. Thus, Lancmes Absolue LExtrait go forth have an absolute competitive advantage among other products.The most potential competitor of Lancmes Absolue LExtrait in Vietnamese anti-aging market is Cle De Peau. However, Cle De Peaus La Cream U mollify has some weak side such as it is the most expensive cosmetic product in Vietnam market. Moreover, unlike Lancmes Absolue LExtrait, even you have already used La Cream U for night care, you still need other application for day care for the best result. In short, Lancmes Absolue LExtrait has the newest advance technology in cosmetic indus see, more suitable price and gives better result.4. Channel and Logistics ReviewBecause Lancme has entered Vietnam for 6 years, the distribution channel is still quite small.5. Retailer storesLancme has been opened 6 stores (in which four stores in HCM city and two stores in Hanoi) at Parkson (the retail arm of The Lion Group) + Parkson Saigon Tourist Plaza 35Bis-45, L Thnh Tng St., Bn Ngh, District 1, HCMC. + Parkson Hung Vuong Plaza 126 Hung Vuong St., District 5, HCMC. + Parkson Paragon 3 Nguyn Lng Bng St., Tn Ph, District 7, HCMC. + Parkson Flemington 184 L i Hnh St. , District 11, HCMC. + Parkson Viet loom 198 Ty Sn St., T eatg Lit, ng a District, Hanoi. + Parkson Landmark 72- Keangnam Tower, E6, Cu Giy new urban areas, M Tr, T Lim, HanoiIII. Strengths, Weaknesses, Opportunities and Threat epitome 1. Strengths2.1. Exclusive biotechnology processLancme has now succeeded in cultivating stem cells from this rose, which can be multiplied immeasurably by a biotechnological procedure called Fermogenesis, which provides each stem cell with a gentle growth environment, which conserve its own metabolic rate and all its regenerative potential.2.2. Unique and precious componentsThe rudimentary component is a new active ingredient Lancme Rose stem cells obtained through an exclusive biotechnological process. These rose cells are claimed to be capable of stimulating human dermal stem cells, which are found in the deepest layers of the skin, and play an essential bureau in the renewal of the fundamental layers of the dermis. In addition, the anti-ageing formula is delivered within a pearly pink cream-elixir, which changes its cereal on application to melt into the skin. It is scented with notes of rose, bergamot, pink peppercorns, jasmine, freesia, woods and musk.2.3. Extra message petal applicatorIn addition to a superior anti-aging cream, there is a message petal applicator to motivate its benefits. Specially intentional for a dual ritual, it features a black warm side to pick up and apply the elixir, and a golden cord side for smoothing and massaging the product in to skin.2.4. Good distribution conveyFrom the successes in the first store in Ho Chi Minh City, up to now, Lancme has been opened 6 stores (four stores in HCM city and two stores in Ha Noi) and have intended to open new store in Hai Phong. The market share in 2009 increased 3 times than 2 years ago. Lancme store are located on well-known shopping centers such as Parkson, which are highly attractive and convenient for knowing and buying product. This factor is one of the most significationant factors that have assisted them to importanttain their high market share in premium cosmetic market.2. Weakness3.5. Small-scale targeted segmentTarget only on Adults but not for Youngsters. Like some other products, Lancmes Absolue LExtrait has target segment only of adults who have high standard not for youngsters who are the majority of Vietnam population3.6. PricingThe product is charged with the higher price in simile with others in the same product line of our competitors. It is a result of unique and valued features of the product.3. Opportunities4.7. Open marketThe delive ry of Vietnam is growing rapidly and living standard of Vietnamese is improved very much. As a result, Vietnamese women exit care more about their health as well as their beauty. They will spend more for skin-care products. It is an open market for Lancme to develop their luxurious products.4.8. Increasing targeted customersThe targeted customer of Lancme is the upper class. As a result of development in economy and globalization, there are more and more the rich, who are willing to pay much for luxurious line of product, in Vietnam.4.9. The development of distribution channel* Parkson, the main distribution channel of Lancme in Vietnam, is developing and beseeming more and more popular here. It once succeeded in helping Lancme increase their market share in some Asian countries, especially in China, where has some similarities in economy and society with Vietnam. * The development of the lucre makes it easier for customers to access to Lancmes website and find information about products. They also can buy products they want through the Internet conveniently and fast.4. Threats5.10. Increasing competitorsMore corporations with famous brands are entering Vietnam market with high-quality cosmetics that offer some but not all of benefits provided by Lancme. Some of them have lower price in comparison with Lancmes Absolue LExtrait. Beside these official competitive companies, the product also has to cope with another kind of competitor called hang xach tay, which provides cosmetic products from abroad with cheaper price and is very popular in Vietnam nowadays.5.11. Effects of global economic crisis on Vietnam economy The crisis on global economy has certain impacts on Vietnam. One of them is effects on peoples spending habit. Due to pressure on difficulties in economy, customers will buy few goods and they only buy necessary goods. As a result, luxury goods like Absolue Lextrait will not attract many people, even the rich. That will be a resistance to Lancmes revenue.IV. Market-Product FocusThis portion describes the three- year marketing and product objectives for Lancmes Absolue LExtrait Cream. It includes a description of our target markets and our product preeminence strategies. 1. trade and Product Objectives* Non-financial Objectives* Launch product by July 2012 with distribution primarily in Parkson department. * Gain a 10% market share among existing anti- aging products. * Sell a minimum of 10,000 units in the first year, with at least 25% increase in sales in the next 2 neat years.* Financial Objectives* Generate at least $3.5 million in revenue during the first year.*Increase profit growth by at least 10% per year for the next 3 years.2. Target MarketFor our product, we focus on targeting the end users, as these consumers make the decision to purchase. Our target market is professional women over the age of 30. These women are concerned with the signs of aging and trust Lancme, as they believe Lancme is devoted to qualit y skincare products. These professionals earn upper income and live in urban areas. They are buyers of fashionable clothing, premium products and shop in upscale department stores.3. Product differentiationProduct differentiation is the significant other half of product positioning the two must work together to achieve success. Many manufacturers offer creams that are designed to reduce the sign of aging around the face. Thus, it is detrimental to the success of a product that it carries addition benefits and features that make it more attractive to the consumers than the industry alternatives. Absolue LExtrait differentiates its self from its competitors through the advantages listed below* Unique formula with our most powerful regenerating ingredient, Lancme Rose Native Cells.* Well-research through 10 years.* Strong brand equity.* Easy to obtain through upscale department stores where our target customers usually go shopping.* Backing from strong parent company, LOreal Companies, Inc.V. Marketing Strategy1. Product StrategyOur product strategy for Lancmes Absolue LExtrait Cream is Product differentiation. Products designed by our competitors to reduce the signs of aging have over and over proved to be ineffective. With Lancmes Absolue LExtrait Cream, we will change this notion. Women can experience Lancmes revolutionary skincare conception and our most powerful regenerating ingredient, Lancme Rose Native Cells. As described in the earlier Product Preview section, our star ingredient, Rose Stem Cells, is claimed to be capable of stimulating human dermal stem cells. The natural regenerating potential of stick outt stem cells and the self-renewal of the skins own dermal skin cells provide a double boost deep in the skins makeup, resulting in a smoother, more radiant and more youthful appearance.2. Pricing StrategyLancmes Absolue LExtrait Cream is considered the most advanced product it brings efficiency proportional to its value, according to Youcef Nabi, pr esident of Lancme company. The suggested retail price for this product will be $385, the price that is slightly higher than our major competitors. The perceived benefits of our product are high with respect to the price, therefore Lancme is taking on a value- pricing strategy.Figure 1 Price/ note value Map for the Lancmes Absolue LExtrait CreamAs shown in Figure 1, our product is in the uninfected Value Zone at the Premium point. We can use this value-pricing strategy based on certain conditions. First, the superior quality of our product and our brand, Lancme, will support the higher price that our loyal customers will trust and buy this product. Second, our target customer, upper-class women, will care about the value rather than the cost of the product they purchase. Finally, competitors cannot be able to enter the market because of our unique formula in the cream, therefore they cannot undercut our price. By using this strategy, we believe we will be able to gain a considerabl e amount of market share.3. Distribution StrategyLoreal Vietnam company is the main distributor of Lancme in Vietnam. Our channel strategy is to use exclusive distribution, which enhances Lancmes image and allows higher markup. We focus on marketing the cream through our range of mountains of Lancme stores in Parkson department stores. Parkson has eight modern and successful department stores, 4 in Ho Chi Minh City, 2 in Hanoi, which are big cities of Vietnam with large proportion of high income people. Moreover, it is obvious that most of Vietnamese citizens perceive Parkson as a special location for shopping luxury, expensive and high quality goods, creating advantage for Lancme to build strong brand in Vietnam and reach our target customers upper class women.On the other hand, it is pitiful that our company has not yet established Vietnamese official Lancme website so we cant serve customers direct purchase.4. Marketing Communication StrategyOur company will follow the concept of integrated marketing communication theory-blending the furtherance tools into a coordinated promotion mix.5.1. AdvertisingInstead of using means like television set or radio, we choose Magazine and liquid crystal display advertising as the main media vehicles. Regarding using magazine, the objective of our company is to take advantage of well-known, expensive magazines about beauty, whose readers are women aged average 27 years old. According to the recent research we have collected, the company decide to market through 3 famous magazines- Elle, Her humans and hereditary pattern Fashion+ Elle a worldwide magazine of French origin with 140,000 readers over 20,000 publications in Vietnam. The age of reader is above 27, which is suitable for the companys strategy. In this magazine, we will place our full-page ad about Lextrait cream in the fourth cover in order to take readers charge efficiently.+ Her world monthly special issues by Sun Media company who bought the rights tra nsferred from Singapore Her World magazine .It is bonny more and more famous thanks to Vietnams Next Top Model contest. Our company will contract with Sun Media representative to launch our lasted product Absolue Lextrait cream in the same position as we have in Elle magazine.+ Heritage fashion In-flight magazine for VietnamAirlines .The purpose of ours in marketing in this kind of magazine is to reach female customers in domestic flight of Vietnam Airlines. To avoid missing key customers who dont have time to read magazines as Elle and Her World, Heritage Fashion is an ideal pickax to introduce to them our new product when they spend time to relax during their flights. *Months of publication February, April, June, August, October, December.In addition, we final cause to use LCD advertising in our marketing strategy. The video of product will appear on LCD screens of Parkson department stores, which are placed in elevators or the halls. The customers will passively access to our product without purpose. This method is more effective than Television advertising.5.2. trail Marketing+Website along with working with Elle in marketing in magazine, we also like to put banners about the product at the corner of the main website of Elle http//www.elle.vn/ and Parkson http//parkson.com.vn, which will lead the customers directly to our company Facebook page providing detailed products information. Absolue Lextraits features and price will be updated in Parkson website as well. Furthermore, the company will put the news of Absolue Lextrait in the seem page in our Website so that our loyal, potential and first- time customers can easily approach to the product.+Online Social networks Facebook is the best choice for online marketing in Vietnam because most of Vietnamese internet users have one or more Facebook account while Twitter seems to be ignored here for some reasons. Therefore, our company will place the introduction of Absolue Lextrait as special event on Fac ebook page and update as well as answer the questions about this product.5.3. Sales Promotion+Displays and demonstration We will send each of our retail stores large color advertisement to display in the stores as well as small brochures explaining our product and its feature in Vietnamese. The display needs to emphasize that Absolue Lextrait cream is the most innovative and luxury product of Lancme.+Sample Another method is that samples will be available to consumers, this is a great way to try before you buy. Sampling develops a loyal consumer because the customer will only return to purchase the product if she genuinely liked it. Our company will give limited number of samples to customers who purchased over 3 million Vietnam dong. The sample will begin to be handed to consumer 1 month before the introduction of the product.5.4. Personal sellingThe company will provide salespeople about detailed information of the product such as superior features and advantages to give the usefu l advice to customers. Besides, since Lancme entered Vietnam market in 2006, the brand has had substantial amount of loyal customers who have strong belief in our product. Lancme salespeople are also well trained to build and maintain close relationship with those ones. These sale consultants will contact with the potential customers about the presence of the latest product- Absolue Lextrait anti- aging cream .Their interpersonal communication skills help them to deliver a clear, concise and reproducible message to your prospects about the product and give the reasons why they should purchase it, basing on the salespeoples understanding about them. Counter salespeople need to gather customer information and follow up with the each customer 3 days after the samples are given to insure effectiveness otherwise its money down the drain.5. Marketing OrganizationMarketing organization will reveal the overall outlook about how the marketing ravel operates and how it gains success. Ms. So nia Chiu, the chief marketing officer at Asian Region, is in charge of planning and designing a general marketing strategies and handing it over to the subordinators within the supervision.* Marketing development and project manager, one of the sub-division of marketing organization, will work in collaboration with the advertising agency with whom they develop the advertising material for the launch (3 main magazines Her world, Heritage fashion, Elle). This division also workwith the packaging design agency, press relations and internal communications staff. * Regional manager are responsible for the sales targets set by the Group, pursue the sales promotion and need to have the capacity to analysis your results so as to allow you to imagine and to conceive strict operational strategies when required.* Store marketing manager investigate any and every alternative distribution network opportunity (street merchants, Internet, etc.) and work on negotiations, for example about the prom otional campaigns delivered through distributing brand stores. * Distributing manager is one subordinator who carries out the logistics and distribution of new- launched product through the only retailer channel Parkson. This division will take action under the leading of store manager.VI. Action ProgramsThe company decide to launch Absolue Lextrait in July 4th, 2012. Following are summaries of the action programs we will implement in six next months since this June 4th, 2012 to achieve our verbalise objectives.June. Pre-launch action month From June 4th, 2012. The campaign will officially begin in all 6 Lancme stores in Parksons malls. The Vietnam Loreal company will send representatives to each one to help decorating with the image of Absolue Lextrait appearing in the stores. The leaflets are going to be placed in cash desk. These actions are to be implemented early in order to attract the customers curiosity. We also want to initiate the method try before you buy to our custome rs, therefore, the samples will be sent to V.I.P and customers with above 3 million product promissory note until the end of June.Counter salespeople need to gather customer information and follow up with the each customer 3 days after the sample was given to insure effectiveness. Moreover, our training staff will work with sales personnel at 6 shops to explain superior features as well as advantages of the cream. On Facebook, we will set July 4th as important event and provide the products information. We plan to write an article introducing new anti-aging cream of Lancme -Absolue Lextrait and publish it on double page spread out of Elle, Her World and Heritage Fashion with detailed information.Every LCD screens in each Parkson department stores will run video of Absolue Lextrait.July. Launch month The program of handing samples need to be ended.The product will be put at an eye catching position in the stores and the Absolue Lextrait banner must be placed in front of each shop i n order to attract customers passing by. The salespeople will begin to contact to their loyal customers through phone, e-mail or a close conversation. They will try to remind consumers entering store about the appearance of the product. advertisement will be put in the fourth cover in Elle and Her World magazine. On the main page of Elles website, the products banner will appear once people access and lead them to our Facebook page.August. The company will annals to do marketing in Heritage Fashion magazine with the same position as in those 2 magazines to target business women who usually get flights and V.I.P of Vietnam Airline that usually receive this magazine.September. In this month, because the Heritage Fashion will not be published, we will continue with August strategy. The comments of customers after using Absolue Lextrait will be posted on the Facebook.October. Salespeople continue to ensure the efficiency of the product by contacting with their customers. ad on magazi nes still goes on following to the schedule and with publication of Heritage Fashion in this month.November. Advertisement campaign will continue as September. The results of customer satisfaction surveys and feedbacks will be analyzed carefully. We will begin to collect the reply from the customers and readers of 3 magazines about the campaign to get improvement for the next marketing activities.VII. Budget ( in one year from 7/2012 to 7/2013 )By setting objective aimed at unit sale per year is 10,000, total first year sales revenue for Lancme in Vietnam is communicate at $3.5 million, with a selling price of $350 per unit (without VAT), and uncertain cost of $300 per unit (the cost included importing tax ). The first year profit are anticipated approximately $237,400. Break-even calculation indicates that Lancmes Absolue LExtrait Cream will become profitable after the sale volume exceeds 5,252 units in this year. The break even analysis of Lancmes Absolue LExtrait Cream assumes that revenue in this year is $3.5 million, variable cost per unit is $300, and the estimated fixed costs is $262,600. Based on these assumptions, the break-even sale volume is$262,600$350-$300=5,252 unitsBreakeven sales 5,252 $350 =$1,838,200Note Total Fix cost = $262,600+Cost for rent and freight cost $35,000+Advertising $90,200+Direct Marketing $42,000+Sale promotion $61,800+Personal selling $33,600 Variable cost $300 per unit (included import tax) Selling Price $350 per unit (not included VAT)VIII. ControlsThrough this marketing plan, our corporate goals have been projected and our methods for achieving these goals have been defined. To guarantee success, the company needs to re-evaluate the progress towards these goals in each quarter to de preconditionine if our marketing plan is working properly and profitably. If it appears that we are not meeting our goals each quarter, we will need to analyze our marketing plan and make adjustments.SourceBackground information and market data adapted fromhttp//stylist.vn/tin-tuc-lam-dep/lancome-sap-sua-ra-mat-dong-kem-duong-ky-dieu.html http//www.phunuonline.com.vn/thoitrang-lamdep/2009/Pages/Lancome-ky-niem-3-nam-hien-dien-tai-Viet-Nam.aspx http//www2.lancome.com/_en/_ww/index.aspxhttp//www.parkson.com.vn/vi/taxonomy/term/20 http//duhoc.dantri.com.vn/c23/s156-62983/estee-lauder-muon-chinh-phuc-viet-nam.htm http//www.esteelauder.com.vn/?q=website_admin%2Fevents&menu=316339 http//www.ytuong.com.vn/?module=detail&pid=3&id=253 http//www.lantabrand.com/cat3news3023.html http//www.clinique.vn/?q=website_admin%2Fnode%2F14%2F&menu=133